While previously full-coverage foundations, bold contouring, and filter-like makeup dominated the trends, today more and more people are opting for a more natural, fresher look.
The "Less is More" makeup trend is not about not wearing makeup at all. Rather, it is about highlighting the skin's natural beauty while maintaining its healthy, radiant appearance.
But why has this mindset become so popular? And how do skincare and makeup connect in modern beauty care?
What does "less is more" makeup really mean?
The basis of the trend is that makeup should not completely cover the skin, but rather complement it harmoniously.
The goal is not to create the illusion of perfection, but:
✔ a natural-looking skin
✔ fresh, well-rested appearance
✔ use of lightweight textures
✔ healthy glow
✔ comfortable wear all day
Nowadays, more and more people appreciate when makeup seamlessly blends into the skin and does not create a mask effect.
Why are we turning away from heavy makeup?
In the early days of social media, perfectly covered, almost filtered skin was considered ideal. However, as high-resolution cameras and more natural beauty trends became increasingly popular, many realized that thick makeup often looks less flattering in real life.
Too many products:
- can highlight the pores,
- can make fine lines more pronounced,
- can give a heavy feel,
- and can wear off more easily during the day.
In contrast, a lighter makeup provides a fresher, more modern, and more natural overall effect.
The foundation of beautiful makeup today is beautiful skin
One of the most important messages of the "less is more" trend is that the perfect makeup starts with proper skincare.
If the skin is hydrated, balanced, and radiant, much less makeup is needed to look healthy and well-groomed.
It is worth properly preparing the skin before makeup:
1. Gentle cleansing
Clean skin helps in the even application of makeup.
A great choice for this is the Maruderm Gentle Cleansing Gel for Sensitive Skin, which effectively cleanses the skin without leaving an unpleasant tight feeling.
2. Hydration
One secret to a natural-looking makeup is proper hydration.
The Maruderm Hyaluronic Acid + Collagen Anti-Aging Face Serum can help replenish the skin with moisture, making it appear smoother and fresher.
3. Supporting the skin barrier
A well-functioning skin protective layer can contribute to the makeup looking better on the skin.
A Maruderm Skin Protecting and Regenerating Barrier Moisturizer can help maintain skin comfort and support hydration.
4. Sun protection every day
In modern skincare, sun protection is now a fundamental step.
The Maruderm SPF 50+ Anti-Blemish Sunscreen Cream is excellent for use under makeup due to its lightweight texture while providing a high level of UV protection.
More products = better results?
Often, the opposite is true.
Too many layers:
- can cause clumping,
- can weigh down the skin,
- can reduce the longevity of makeup,
- can result in an unnatural effect.
Professional makeup artists are increasingly using the "thin layers" technique, where they only use as much product as is truly necessary.
What products fit this trend?
The "less is more" approach has also changed the selection of makeup products.
The most popular today are:
- light coverage foundations,
- serum foundations,
- BB creams,
- creamy blushes,
- formulas that provide a natural glow,
- hydrating makeup bases.
The goal is to keep the true texture of the skin visible.
How can you achieve a natural effect?
The secret lies not necessarily in using fewer products, but in conscious application.
✔ Prepare your skin thoroughly.
✔ Use moisturizing skincare products.
✔ Choose lightweight textures.
✔ Build in thin layers.
✔ Let your skin's natural beauty shine through.
✔ Aim for a healthy glow, not perfect coverage.